One plan.Everything it takes.
Here's what you get, and when.Everything it takes to turn homeowners on your routes into booked jobs: ads, a page for each town, fast follow-up and a monthly count of what booked.
- A kickoff call, your service area mapped and a written target for booked jobs (or booked estimates, if you quote on site first) agreed
- Your services, seasons and best photos gathered before any ad runs
- Your lead inbox set up, with an automatic reply to every web request within 5 minutes
- Your first town pages and Google Search ads, live once a test call and a test form are both counted
- Your Google Business Profile tuned and your Local Services Ads application started
- Facebook, Instagram and Nextdoor ads, once tracking works and real before-and-after photos exist
- Weekly checks on spend, leads and search terms, with waste cut
- Your first monthly report, then the first target check at the end of month 2
- Weak headlines replaced and one new idea tested at a time
- Budget moved toward what books jobs for less
- A review request ready for every finished customer, and a reminder email that brings past customers back
- A 90-day look-back: what booked, what each booked job cost and the plan for next quarter
Timing depends on your approvals and on Google. Local Services Ads start when Google approves you.
What's included
- Google Search, Facebook, Instagram and Nextdoor ads, with new ads tested every monthWe build the campaigns, write the ads, check them every week, cut wasted spend and move budget toward what books jobs.
- A page for your main towns, with your real job photos and one clear next stepWe write, design and build each town page, and keep it current with your job photos.
- Your Google Business Profile tuned, and your Local Services Ads application set upWe fix your profile, keep it current and handle the Local Services Ads paperwork with you.
- An automatic email to every new lead within 5 minutes, plus follow-ups drafted for youWe set up the automatic reply and write the follow-ups, so fewer leads go cold.
- Tools included: call tracking, a text back when you miss a call, and page hostingWe set up your tracking numbers, send an automatic text when a call is missed and host your pages, all inside the fee.
- A review request ready for every finished customerWe write the request and set up the link, so asking takes you seconds.
- 5 social posts a week on 3 platformsWe write and design every post.
- 2 short videos a month: made by us to start, then from your own job footage when you're readyWe script, make and check every video.
- 1 article and 1 email a month, timed to your seasonsWe write them for your customers and your website.
- A monthly report in booked jobs: what you spent, what it booked and what each job costWe count the calls and forms your marketing brings in and show what you spent, what it booked and what each job cost.
- A call every 2 weeksTime with us to go over the numbers and plan the next two weeks.
- A written target for booked jobs, with our promise if we fall behindWe agree on a number with you, track it and add extra work at no charge if we're behind.
Ads start once tracking works; Facebook, Instagram and Nextdoor ads also need your real job photos. Nextdoor runs where your neighborhoods are active on it. Local Services Ads start when Google approves you. Our first videos use an AI presenter and AI scenes to explain your service. They never show a finished job, a before-and-after or a customer, and the presenter never claims to be one. Videos of your work use your own footage. Your price comes in a written proposal after the free audit. Three-month start, then month to month.
One monthly price for the work, the tools and your ad budget.
Tools included: call tracking, a text back when you miss a call, page hosting and video. Your Google and Meta ad budget is included too. One bill, and your report shows every ad dollar spent.
Three-month start, then month to month. Your price, including your ad budget, comes in a written proposal after the free audit. Normal use is covered, up to the allowance in your agreement.
What we promise
Only what we control, in writing.
- A reply to your audit request within 1 business day.
- An automatic reply to every web lead within 5 minutes, day or night.
- Yours, always. Your ad accounts, phone numbers, data, pages and paid-for work are yours, even if you leave. We pay your Google and Meta bills from your plan, and our card comes off the day you leave.
- Your ad budget, included and shown. It's part of one monthly price, and your report shows every ad dollar spent.
- A monthly report in booked jobs: what you spent, what it booked and what each job cost.
- A three-month start, then month to month.
What we don't do
We don't do the cleaning. We're the marketing team for the companies that do.
- We don't add hidden fees. Your written proposal shows your price, everything it includes and how much of it goes to ads, before you sign.
- We don't charge per lead. Your price, your close rate and your crew decide whether a lead becomes a job. We don't control those, so we don't bill on them. Instead we agree a target in writing and report what each one cost.
- We don't promise rankings or results. No one controls Google's rankings or your customers' choices. We promise the work, and extra work if we fall behind.
- We don't write fake reviews or pay for reviews. Every customer gets the same request, with nothing offered in return.
- We don't make claims we can't prove. Every claim about what you sell needs a source.
- We don't lock you in. That means no long contracts and no accounts held back. After the first three months, 30 days' notice by email is all it takes.
Questions about
the fee.
What am I paying you for?
Your marketing, start to finish, in one monthly price: our team's work, the tools it runs on and your Google and Meta ad budget. Every month our team plans, writes, builds, runs and reports on your marketing: your plan and written target, ads built, paid for and managed every week, your town and service pages and their hosting, call tracking, the automatic 5-minute reply, a text back when you miss a call, follow-ups, your Google profile and review requests, your posts, videos, articles and email, and a monthly report in booked jobs. Your report shows every ad dollar spent, and your written proposal shows how much of your price goes to ads before you sign.
Are the tools extra?
No. Call tracking, a text back when you miss a call, hosting for your pages and the tools we make your videos with are all in the monthly fee. Your tracking numbers are yours to keep, even if you leave. Normal use is covered, up to the allowance in your agreement. Your Google and Meta ad budget is included too, at the amount set in your proposal.
What if my whole ad budget isn't spent?
Any part of your ad budget we don't spend in a month carries forward to the next. If you leave, ad budget you've paid for but we haven't spent is refunded.
Can I spend more on ads in a busy month?
Yes. Ask, and we'll quote the extra in writing. Nothing is added until you approve it, and it's billed in advance.
Why don't you charge per lead?
Because a lead isn't a job. Your price, your close rate and your crew decide whether a lead becomes a job, and we don't control those. Pay-per-lead also rewards whoever sends the most leads, not the best ones. Instead we agree a target in writing and report every month what each job cost. Our promise if we fall behind is just below.
A target in writing.
Extra work if we miss it.
Before we start, we agree in writing on a target for booked jobs, based on your area, your budget and your season. Every month you see what each booked job cost.
We agree on a goal before we start. If we're behind it, the next month's extra work is on us.
How it works: we check progress against the goal each month, starting in month 2. It applies when you've approved ads and pages within 2 business days and answered at least 90% of leads within 1 business day. We add the extra work automatically. The target also assumes your invoices are paid on time and nothing on your side pauses or holds your ads, so your ad budget runs all month, and tracking is on, and it counts real leads only, not spam, duplicates, existing customers, or requests from outside your service area or for services you don't offer. The remedy is extra work, never a refund. Full terms are in your client agreement.
Start with a
free audit.
In 30 minutes we review your website, Google profile, ads and lead follow-up. You keep a written 90-day plan, whether we work together or not.
We reply within 1 business day. Your price comes in a written proposal after the audit.